Product and Revenue Strategy Management
Trainee Position at Disney Star Mumbai
Looking for a challenging role
in the entertainment industry? Check out the job opening for a Management
Trainee in Mumbai with Disney Star. The role involves developing revenue
strategies for Star Bharat and requires an MBA from a Tier 1 management
institute with 4-9 years of experience. Apply now!
Management Trainee
Job ID 10049268
Location Mumbai, India
Business Disney Star
Date posted May 15, 2023
Job Summary:
About the Role:
The role is for the Product and
Revenue Strategy for Star Bharat in Entertainment Ad Sales business of Disney
Star. This is a critical role where the role incumbent is expected to be a key
link between Content team and Sales teams and drive the brand philosophy and
sales/revenue strategy for the channel to optimize channel inventory.
Context: The KRAs of the role
will be achieved through effective forecasting, planning, pricing and property
integrations based on a deep understanding of customer needs and patterns.
Key Responsibilities:
Strategic / Policy related KRAs
• Implementing the revenue
strategy for the channel/cluster basis channel objectives, budget for the year,
market scenario, competition, etc. in order to ensure the sales organization
achieves overall revenue target
• Develop deeper insight and
understanding of the dynamic market requirements through advertiser/client
interaction, and facilitate 'why buy?', propose solutions more suited to client
needs, hence resulting in better monetization of advertising opportunities
• Facilitate client and
brand-wise spend monitoring on each channel in the cluster and on corresponding
competitive channels, and evaluate competitive channel performance within and
outside genre Operational / Process / Technology related KRAs
• Building an understanding of
the industry and clients through industry reports, trends, articles, BARC data
to know plans of our key clients and categories to pre-empt the sales team for
proactive pitching.
• Analyze market trends, Media
performance versus Brand parameters and other critical trends.
• Support creation of pitch and
evaluation of the pitch of annual deals and mega deals
• Engage with sales teams for
ensuring revenue rationalization by tracking the funnel/pipeline for a healthy
business and designing attractive packages for them to take to the market.
• Providing frontline support
through reporting and analytics - Equipping the sales team with data insights
so they can handle queries from clients and media planners/buyers with
confidence
• Evolve constantly on current
methodologies & tools to incorporate new approaches to advertisers &
sponsors.
• Work on comprehensive
presentations for reviews as required
• BI & Other
Qualitative/Quantitative Reports -Generating relevant reports proactively using
BI, BARC and other tools to enable sales team with relevant data points
Financial Accountability /
Commercial Impact
• Execute impact/ non FCT
elements that convert to higher revenue generation
• Work with finance and PRS
lead to develop annual budgets for respective channels as per company goals
• Support creation of annual
deals & monthly deals, monitoring channel performance within & outside
Genre, identify & highlight opportunities to CSP/ RH/CH
Qualifications:
• Minimum Qualification: MBA
(Premier/ Tier 1 management institute)
• With at least 4-9 years of
post-qualification experience, preferably from Business consulting/ strategy
background Personal Attributes:
• Business Acumen
• Planning and organizing
• Influencing Skills
• Result Orientation
• Negotiation Skills
About Disney Star:
Star India has defined the
Indian media landscape for more than 30 years, and is the country’s leading
media conglomerate, reaching more than 750 million viewers a month on TV across
India and over 100 other countries.
Disney Star’s channel portfolio
cuts across general entertainment, films, sports, infotainment, kids, and
lifestyle content across eight languages. The network generates over 20,000
hours of content every year and broadcasts 70+ channels, reaching 9 out of 10
C&S TV homes in India.
The Star Sports network is the
leading sports network with 14+ channels in its bouquet. It is home to a number
of leading domestic and international sports and is making quantum leaps in
transforming sports in the country, helping India become a multi-sporting
nation.
Disney+ Hotstar India’s largest
premium streaming platform has changed the way Indians watch their
entertainment - from their favourite TV shows and movies to sporting
extravaganzas. With the widest range of content in India, Disney+ Hotstar offers
more than 100,000 hours of TV shows and movies in eight languages, and coverage
of every major global sporting event, including the IPL.
The company is present in the
Indian movie production and distribution space through Star Studios. Star
Studios is responsible for the marketing and distribution of its Hollywood
slate in the country.
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