| Company Name Pepsi India Holdings Limited |
| Locations Gurgaon |
| Experience 1 - 5 years |
| Key Skills Sales Area Manager |
| Function Sales/ Business Development |
| Role Area/ Territory Sales Manager |
About Company
PepsiCo is a world leader in convenient snacks, foods and beverages, and home to hundreds of brands around the world. Some of our most recognized brands are- Pepsi, Frito-Lay, Gatorade, Quaker, and Tropicana. At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business.
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose.
Our commitment to talent sustainability means investing in our associates to help them succeed and develop the skills needed to drive the company's growth, while creating employment opportunities in the communities we serve.
Area Sales Manager
Job Description:
Accountabilities –
Strategy and AOP:
· Set clear and deliver objectives that are consistent with Region and SM Territory goals with each member of the territory team
· Estimate the category development potential for each category in which PepsiCo operates and build necessary plans to consistently grow shares in each category.
· Recognize market forces and trends very quickly and bring in the necessary level of dynamism to execute the AOP.
· Achieve volume targets (Month wise/Qtr wise breakup), focus brand & pack targets
· Review progress versus objectives at weekly meetings and take corrective action as appropriate
· NPD Launch - Aligning team on sell in plans, Coordination with MDM and brand teams to execute launch plans and implementing execution parameters. Reviews/ update on launch
Productivity and Financials:
· Ensure the smooth flow of information that is to be used for strategic business decisions by Sales Manager/RSM ensuring that the financial/Sales data/information provided is factually correct.
· Discounts, Distributor ROI , Cost/Expense Control Measures, FIFO, Distributor/Depot Sales tracking & strategic use of such data, Hub & Spoke Implementation , Tracking of Distributor ROI (Viability) on a regular basis
· Develop operating procedures, Optimise Staffing requirements, Manage productivity and motivation for Sales Officers and PSRs
· Support successful execution of Grow Core and Add More
· Handle assigned CFA and be a business driver
Market Share:
· Accountable for improving the market share in the territory. Brand- Pack – wise, specific channel focus, Activity around focus brand & pack to improve Market Share, Rack productivity. Drive corporate / regional marketing agenda with local promotions
· Develop team capabilities to address channel partner stability related issues by evolving alternate GTM mechanisms
· Understand in detail the financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions
· Posses high Competition intelligence engage in constant monitoring of all competitive activities
Process Improvement:
· Improve existing organizational sales processes through detailed analysis of data
· Lead problem solving
· Maintain a physical presence in the territory to ensure understanding of customer’s needs
· Assess performer capability providing development feedback to frontline
· Provide recognition and feedback to frontline (SSE/SE/ST/TDO)
· Partner with Sales HR and drive People Core People Processes across the team
· Own the frontline functional skill development and Development Action Plan
Key Skills/Experience Required –
- Graduate / MBA from Regional eminent schools, having 5-7 years of sales experience in FMCG / Food
Industry
- Good communication, Coaching and people development skills, High influencing skills and
Drive for results, decision making skills
- Outstanding functional & Business knowledge
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